HARDWOOD
A COMMUNITY VISION. A PRIVATE BUSINESS.
For the love of the Game
Six full-size courts. Serious athletic training. A place to find your people—and your next level.
02 / THE GAME PLAN
The concept can work as an operating business when construction is funded. The recommendations below protect the experience, the cash and the trust behind it.
Keep two member courts throughout open hours and four at weekday peaks. Sell exclusive bookings around that promise. Verify the daily calendar before accepting events.
Every adult who joins in the first month after opening pays $129/month for life, versus $149 regular, for as long as the membership stays active. Founders also get the same 13% off court time, coaching, camps, leagues, parties and the café. Nothing is paid before opening.
Separate construction, contingency and operating cash. Make large commitments against usable, documented funding. Keep city awards and unapproved loans outside committed cash.
Validate price acceptance, recurring team demand and promoter bookings. Get site-specific contractor, insurance, utility and security quotes. Attractive renders are not evidence of demand.
Keep developing HD. Under the working assumptions, it can become cash-profitable in Year 3. Fund construction with donations from across DFW plus sponsors and partners, then manage operations like a serious business. The campaign and the operating forecast each need their own proof.
Twenty original architectural concepts. Five courts, five training spaces, five cafés and five exteriors. Explore the details and choose your favorites.
03 / THE FACILITY
The signature court anchors the experience. Ceiling-suspended, powered baskets clear the floor; spectator seating and a dedicated training zone complete the concept.
Operating plan: two courts for member open runs throughout every open hour, with four protected from 5–11 p.m. Monday–Friday.
| Courts | Member open play | Exclusive bookings |
|---|---|---|
| 1–2 | Throughout all opening hours | Never offered for private hire |
| 3–4 | 5–11 p.m., Monday–Friday | Only outside the protected block |
| 5–6 | Overflow in posted released blocks | Rentals, trainers and programs |
Weekend events retain two member courts. Staff manage a fair queue and rotations. Once an unused rental block is released to open play, it cannot be sold for that same block. The future booking system must enforce these rules. This prototype does not accept bookings.
| Scope | Allowance | Why it is here |
|---|
These are allocation proposals, not manufacturer quotes. Coordinate hoop rigging, lighting, dividers, cameras, ducts and sprinklers before ordering.
04 / THE CAPITAL CAMPAIGN
A transparent uses-of-funds budget comes first. The campaign goal must then cover collection costs and any applicable taxes. No city award or donation is represented as committed here.
All six courts, built at once: construction, equipment, design, contingency, preopening, expected price increases until construction starts, and cash to run the facility while membership grows. Excludes the value of land already owned.
Adds payment-processing costs on donations and any tax sensitivity to the net need.
Today’s prices total $36.25M to build and open. Building, design, equipment and contingency are then raised for price increases until construction starts. Collection costs and any tax holdback are shown separately. Costs remain planning allowances, not contractor quotes.
Anyone in DFW can give any amount toward construction. A donation is a gift to the build: it does not buy a membership or the Founders Rate. Try different crowd sizes below.
Naming rights, sponsors, big donors, any approved city partnership and financing would fill the rest. These counts are an illustration, not pledges or money raised. Donation collection is not switched on yet.
05 / THE OPERATING BUSINESS
The forecast starts with the first full operating month. Donations are excluded from recurring sales and operating profit. No opening date or seasonal calendar is assumed.
Cash operating profit = sales less direct delivery, processing, fixed operating expenses, franchise-tax allowance and replacement reserves. It is before income tax, debt payments and noncash depreciation.
| Operating year | Paid people at year-end | Sales | Cash operating profit | Operating book earnings* | Cash after tax allowance | Loan payments | Ending available cash |
|---|
*Operating book earnings deduct illustrative depreciation and exclude donation recognition and selected loan interest. They are not final after-interest net income. The 25% income-tax allowance applies only to positive monthly book earnings; donation tax treatment is separate. Debt principal consumes cash but is not an accounting expense.
These controls change the forecast, not a published offer. Founder dues never escalate. Founders get the same percentage off court rentals, coaching, camps, leagues, parties and café purchases as they get off dues; the model applies it to their share of those sales. The default of 480 founders is 60% of the 800 people expected at opening; the very-slow scenario scales it to 180.
Test a three-month sales interruption on top of the selected scenario. All revenue stops; avoidable costs stop; fixed bills, loan payments and replacement reserves continue. No insurance recovery or catch-up sales is assumed.
Every eligible three-month window is tested. Demand returns to the prior path afterward. Lasting churn, longer closures, major uninsured repairs and construction overruns can require additional capital. No finite reserve guarantees survival.
A $40M or $50M appraisal is hypothetical. The funding budget includes operating cash and is not a real estate valuation. The lower of repayment capacity and a lender’s collateral limit typically constrains a loan.
Illustrative coverage: $1.30 of annual cash flow per $1 of debt service. Our 60% collateral advance assumption, 8.5% rate, 25-year amortization and 2% closing fees are sensitivities, not bank terms. Property support, guarantors, liens and actual eligibility are unknown.
Selected borrowing changes available cash, payments and the cash floor. It never becomes operating profit. Cash deductions do not assume income-tax benefits from interest. A maturity inside the forecast triggers payoff of the remaining balance.
06 / THE FOUNDERS
Every adult who joins during our first month after opening locks in $129/month for as long as the membership stays active. Founders also save the same 13% on everything else we sell.
$149/ month + tax
Basketball, weights and performance-area access. Ordinary open runs included. Coaching and exclusive reservations are extra.
Regular rates may increase with notice.$129/ month + tax
Join as an adult member in the first month after doors open. Keep $129 + tax for as long as your membership stays active, plus 13% off court rentals, coaching, camps, leagues, parties and the café.
No upfront payment. Get on the list now; the rate locks when you join.$349/ month + tax
Four named people in the same household. Basketball, weights and performance-area access for everyone on the plan.
The Founders Rate covers the adult plan only.Join the free Founders list any time before opening. Activate an adult membership during the first month after doors open and $129 is yours for life. If you cancel, the rate ends; it is personal and not transferable.
Founders save 13%, the same percentage as on dues, on court rentals, private and group coaching, camps, league fees, parties and café purchases. No hidden annual fees that undo the rate.
More founders means more people on a locked rate, so the forecast tracks founders separately from regular members.
| Purchase | Opening price | Unit | Direct cost | Processing allowance | Contribution before shared overhead |
|---|
Contribution is not net profit. Shared staffing, security, taxes, utilities and reserves are deducted once in the operating forecast. Processing assumes 3.25% plus $0.30 per purchase. Small-group delivery assumes six paid athletes. Program participants receive core access for the booked day; outside trainer clients require membership or day access.
07 / EVERY DAY AT HD
The premium experience depends on people, a workable schedule and a facility that is cared for. Start with staffed 5 a.m.–1 a.m. access; extend to 24 hours only when usage and staffing justify it.
Selected scenario and cost scale apply. Variable program costs, processing, franchise tax and any loan payments are additional. Yearly cost inflation is applied in the forecast.
Model two contracted security posts for all 20 operating hours, supported by front-desk and floor staff, visible cameras, controlled entry and consistent behavior rules. Final coverage requires a professional security plan.
Basketball and gym use stay bundled. Use reservations, age-appropriate supervision, clear rotations and enforceable conduct policies. Build the reputation around reliable runs and clean facilities.
Opening acquisition and ongoing churn replacement are different jobs. The Month 1 signup requirement is counted explicitly in this version.
Use a weekly 13-week cash forecast. The minimum policy is the higher of $2.5M or six months of fixed bills, replacement reserves and selected debt payments. Freeze distributions and expansion at $4M projected cash; execute a funded recovery plan before $3M.
09 / TRANSPARENCY
Published sources inform the proposal. They do not establish HD demand, construction cost, legal clearance or a financing commitment.
All sales, demand, retention, attendance, quoted-cost placeholders and future inflation are planning assumptions. The stronger-sales case includes higher fixed costs and reaches capacity limits, so it may earn less than the working plan in later years. Founder accounts remain active in each modeled path. No scenario is a statistical confidence interval.
The monthly forecast assumes a 60% adult / 20% youth / 20% household-seat mix for regular member people, 3% monthly regular-member churn, 5% annual regular-dues growth, 3% service-price growth and 4% cost growth by default. The first operating month includes the complete opening signup requirement.
Donations remain outside operating revenue. Founders pay no upfront fee; their lower dues and service discounts are inside the forecast. A hypothetical loan is financing cash, not profit. Sales tax collected is excluded from revenue; prices are before applicable tax.
Book depreciation is illustrative: $25M over 39 years and $4.5M over seven years. Franchise tax reserves 0.331% of sales without threshold relief; the planning model holds published 2026–27 rules constant. The 25% income-tax allowance takes no benefit for prior losses or special tax depreciation and does not determine tax on campaign receipts.
Peak-court arithmetic is an aggregate screen. It does not certify a daily calendar, parking, fire occupancy, gym capacity, waiting tolerance or structural fit. The 2,200-person planning ceiling is not an architect-approved membership capacity. No land appreciation, asset-sale proceeds or earnings on reserve cash are included.